Legendary Santa

Legendary Santa and the lovely Snow Queen have been delighting families since 1936. It all started on the 7th floor of the historic Miller & Rhoads department store and now 25,000 children and families head to the Children’s Museum of Richmond to continue, or start, their family tradition. Here are some tips for getting the most out of the day.

We are delighted to have the opportunity to offer in-person visits with Legendary Santa for the 2023 season. Legendary Santa visits must be reserved in advance through tickets available for purchase on our website starting on October 16, 2023 for Children’s Museum members and November 1, 2023 for non-members.

Have additional questions not answered on our FAQ page? Please email santa@cmorva.org.

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Everyone becomes a believer when they listen for the sleigh bells and see Santa’s feet appear in the chimney. Adults turn into children again when Santa cries out “Merry Christmas!” after his ceremonial decent. When it is your turn to walk onto the stage, you are first greeted by the Snow Queen who gives a Snowflake of Courage to Santa’s smallest visitors. Eyes widen and jaws drop when Legendary Santa leans from his green and gold throne to call each child by name to come tell him what they want for Christmas.

An emailed professional photo is included with the Legendary Santa ticket; additional packages are also available for purchase. Please note, no flash photography is permitted inside Santa Land.


Admission to the Children's Museum is not included with the Legendary Santa visit.

Presented By

Capture the Magic

Capture the magic of your family’s visit with a professional picture package! Please note, no flash photography is permitted inside Santa Land. Click the button to learn more about our photo packages and this year's offerings.

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Chimney Visit

The Chimney Visit allows a limited number of families to enjoy the magic of watching Legendary Santa come down the chimney along with an emailed photo. Please arrive at Children's Museum Downtown 10 minutes prior to your scheduled time.

Tickets are $65 for up to 6 family members and must be purchased in advance. For complete details, please visit our Frequently Asked Questions page.

Chimney tickets do not include museum admission.

Regular Visit

Timed ticketed visits will assist with limited time in line. Each visit will include an emailed photo, with additional photo package purchases available. Please arrive at Children's Museum Downtown 10 minutes prior to your scheduled time.

Tickets are $30 for up to 6 family members and must be purchased in advance. For complete details, please visit our Frequently Asked Questions page.

Regular visits do not include museum admission.

Virtual Visit

Virtual Visits with Legendary Santa are 10 minutes of pure joy that you and your family will never forget! In addition to listening to Christmas wishes, you'll be dazzled as Santa knows all of your children's names, and tests their Christmas spirit with his magical bell! Join in the fun with the whole family as Santa leads everyone in live, interactive magic.

Tickets for a LIVE personalized virtual visit with Legendary Santa are $35. One virtual visit ticket includes a ten-minute virtual visit with Legendary Santa for up to six individuals. The visit will include personalized details related to the children in your party.

Available Discounts

Discounted tickets will be available for our scholarship membership families as well as for families who present their SNAP EBT card, EBT App, or WIC card. Please use the code SMFA at checkout to receive your discount.

Sensitive Santa

Families with children with disabilities are invited to attend Sensitive Legendary Santa!

One complimentary ticket includes a visit with Legendary Santa for up to six individuals, plus one free emailed photo.

Sensory Guide to Legendary Santa

Tickets for the 2023 Sensitive Santa season will be available on November 15 at 9 am. Sensitive Santa will take place on November 29, December 1, and December 7.

The Children’s Museum holds the right at any time during the Legendary Santa season to update any and all procedures for the safety of our team and guests.