Legendary Santa - since 1936
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Holiday Village is presented by 

Genworth Foundation

Sensitive Santa is presented by 




Supper with Santa is presented by


The magic begins when he calls you by name!
Black Friday - Christmas Eve


Presented By

Genworth Wegmans


Christmas Came Early!

Become a Legendary Santa Club Member today and save $25!

Join the Legendary Santa Club

As Richmond legends since 1936, Legendary Santa and the lovely Snow Queen have been delighting families for 83 years. It all started on the 7th floor of the historic Miller & Rhoads department store and now 25,000 children and families head to the Children’s Museum to continue, or start, their family tradition.

Everyone becomes a believer when they listen for the sleigh bells and see Santa’s feet appear in the chimney. Adults turn into children again when Santa cries out “My babies! Merry Christmas!” after his ceremonial decent. When it is your turn to walk onto the stage, you are first greeted by the Snow Queen who gives a Snowflake of Courage to Santa’s smallest visitors. Eyes widen and jaws drop when Legendary Santa leans from his green and gold throne to call each child by name to come tell him what they want for Christmas.

It is always free to visit Legendary Santa and professional photo packages will be available for purchase. 
Admission to the Children's Museum is not required to visit Legendary Santa.

Plan Your Visit
Capture the Magic
History of Legendary Santa
While You're Here

Legendary Santa Club Membership

True Legendary Santa fans can join in on exclusive benefits and perks of being part of the Legendary Santa Club.

  • Santa Express Pass: Your family will skip the main queue for Legendary Santa and be whisked into Santaland during Legendary Santa Club Days, December 2-6.*

  • FREE emailed photo ($19.95 value)
  • 20% Off Additional Photo Packages
  • FREE Admission to Children's Museum
  • 2 FREE Fawn Shop Bucks

July: $50
August-October: $60
November: $75**

*Legendary Santa Club Days for the 2019 holiday season are December 2-6 from 2pm-5pm. Please note that Legendary Santa leaves promptly at closing time and if the wait exceeds the hours of operation the line will close to both Legendary Santa Club Members and general visitors alike.

Each membership includes up to six family members. Children under the age of 12 months are not counted towards this total. Guests who purchase their Legendary Santa Club Membership before November 15 will receive their membership card in the mail. **Memberships purchased November 16-November 27 will be available for pick up at the front desk of the Children’s Museum upon arrival.

Join Santa Club